{"id":2651,"date":"2024-05-10T16:08:55","date_gmt":"2024-05-10T14:08:55","guid":{"rendered":"https:\/\/www.intuitivethinking.com\/about\/"},"modified":"2024-05-10T16:08:55","modified_gmt":"2024-05-10T14:08:55","slug":"about","status":"publish","type":"page","link":"https:\/\/www.intuitivethinking.com\/it\/about\/","title":{"rendered":"About"},"content":{"rendered":"\t\t<div data-elementor-type=\"wp-page\" data-elementor-id=\"2651\" class=\"elementor elementor-2651 elementor-242\" data-elementor-post-type=\"page\">\n\t\t\t\t<div class=\"elementor-element elementor-element-84b3349 e-flex e-con-boxed e-con e-parent\" data-id=\"84b3349\" data-element_type=\"container\" data-e-type=\"container\" data-settings=\"{&quot;background_background&quot;:&quot;classic&quot;}\">\n\t\t\t\t\t<div class=\"e-con-inner\">\n\t\t\t\t<div class=\"elementor-element elementor-element-b856e04 elementor-widget elementor-widget-heading\" data-id=\"b856e04\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"heading.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t<h1 class=\"elementor-heading-title elementor-size-default\">Marco Bassani<\/h1>\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t<div class=\"elementor-element elementor-element-cabe0e4 e-flex e-con-boxed e-con e-parent\" data-id=\"cabe0e4\" data-element_type=\"container\" data-e-type=\"container\">\n\t\t\t\t\t<div class=\"e-con-inner\">\n\t\t<div class=\"elementor-element elementor-element-5983652 e-flex e-con-boxed e-con e-child\" data-id=\"5983652\" data-element_type=\"container\" data-e-type=\"container\" data-settings=\"{&quot;background_background&quot;:&quot;classic&quot;}\">\n\t\t\t\t\t<div class=\"e-con-inner\">\n\t\t\t\t<div class=\"elementor-element elementor-element-66fe845 elementor-invisible elementor-widget elementor-widget-text-editor\" data-id=\"66fe845\" data-element_type=\"widget\" data-e-type=\"widget\" data-settings=\"{&quot;_animation&quot;:&quot;fadeInUp&quot;,&quot;_animation_delay&quot;:400}\" data-widget_type=\"text-editor.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t\t\t<div class=\"wpb_column pos-top pos-center align_left column_child col-lg-6 col-md-75 single-internal-gutter\"><div class=\"uncol style-light\"><div class=\"uncoltable\"><div class=\"uncell no-block-padding\"><div class=\"uncont\"><div class=\"uncode_text_column text-small\"><p>Building on two decade\u2019s experience in strategic marketing, author, researcher and trainer, Bassani now teaches intuitive thinking applied to creativity, decision making and self-knowledge for corporations. <br \/>After developing the Perceptioning<sup>\u00ae<\/sup>technique he become involved in intuitive thinking applied to innovation at the end of the 90s. Perceptioning<sup>\u00ae<\/sup>\u00a0utilizes feelings to create strong brand perceptions and is applied by corporations, taught at universities and is subject of numerous undergraduate dissertations.<\/p><p>He has taught graduate and undergraduate courses at POLIMI (Milan Polytechnic), University of Genoa, University of Verona, Ca\u2019 Foscari University of Venice and University of Paris. He has been key speaker at Facult\u00e9 d\u2019\u00c9conomie of Universit\u00e9 Paris Ouest Nanterre La Defense, in conjunction with the annual \u201cBrand Design\u201d conference, organized as a result of the publication of his book.<\/p><p>As a branding expert he has worked on the definition of global brand identity for multinational electronics corporations such as Motorola and Alcatel.<\/p><\/div><\/div><\/div><\/div><\/div><\/div><div class=\"wpb_column pos-top pos-center align_left column_child col-lg-6 single-internal-gutter\"><div class=\"uncol style-light\"><div class=\"uncoltable\"><div class=\"uncell no-block-padding\"><div class=\"uncont\"><div class=\"uncode_text_column text-small\"><p>Together with a group of cognitive scientists and marketing experts, he has contributed research to the founding of the Eidethic Institute, with the purpose of conducting in-depth studies in consumer\u2019s unconscious behavior.<\/p><p>Based on his expertise of the language of the unconscious, he has devised two techniques that apply intuitive feelings to corporate innovation: Perceptioning<sup>\u00ae<\/sup>, in the field of branding, and Sensing<sup>\u00ae<\/sup>, where feelings are used to develop intuitive thinking applied to creativity, decision making and innovation.<\/p><p>He is the author of Brand Design, which has topped the marketing manuals best seller lists for 10 years and has been included in examination material of renowned Italian and French universities such as Milan\u2019s IULM (Universit\u00e0 di Lingue e Scienze della Comunicazione), Toulouse\u2019s IAE (Institut d\u2019Administration des Enterprises) and the University of Paris.<\/p><\/div><\/div><\/div><\/div><\/div><\/div>\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t<div class=\"elementor-element elementor-element-1a06b6d e-flex e-con-boxed e-con e-parent\" data-id=\"1a06b6d\" data-element_type=\"container\" data-e-type=\"container\" data-settings=\"{&quot;background_background&quot;:&quot;classic&quot;}\">\n\t\t\t\t\t<div class=\"e-con-inner\">\n\t\t\t\t<div class=\"elementor-element elementor-element-942e818 elementor-widget elementor-widget-spacer\" data-id=\"942e818\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"spacer.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t<div class=\"elementor-spacer\">\n\t\t\t<div class=\"elementor-spacer-inner\"><\/div>\n\t\t<\/div>\n\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-b9e61a5 elementor-position-left elementor-position-top elementor-vertical-align-top elementor-invisible elementor-widget elementor-widget-image-box\" data-id=\"b9e61a5\" data-element_type=\"widget\" data-e-type=\"widget\" data-settings=\"{&quot;_animation&quot;:&quot;fadeIn&quot;}\" data-widget_type=\"image-box.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t<div class=\"elementor-image-box-wrapper\"><figure class=\"elementor-image-box-img\"><img decoding=\"async\" width=\"128\" height=\"114\" src=\"https:\/\/www.intuitivethinking.com\/wp-content\/uploads\/2024\/05\/Quote.svg\" class=\"attachment-full size-full wp-image-173\" alt=\"\" \/><\/figure><div class=\"elementor-image-box-content\"><h2 class=\"elementor-image-box-title\">Analytical thinking is the perfect way to manage the status quo in times of stability, when the future is based on the linear evolution of the past. But in times of profound change, it is Intuitive Thinking\u00ae that helps us foresee the future.<\/h2><\/div><\/div>\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-131a081 elementor-widget-divider--view-line elementor-widget elementor-widget-divider\" data-id=\"131a081\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"divider.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t<div class=\"elementor-divider\">\n\t\t\t<span class=\"elementor-divider-separator\">\n\t\t\t\t\t\t<\/span>\n\t\t<\/div>\n\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-4092152 elementor-widget elementor-widget-heading\" data-id=\"4092152\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"heading.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t<h5 class=\"elementor-heading-title elementor-size-default\"><strong>Marco Bassani<\/strong>, \n<br>Innovator and inventor of Sensing\u00ae\u200b\n<\/h5>\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t","protected":false},"excerpt":{"rendered":"<p>Marco Bassani Building on two decade\u2019s experience in strategic marketing, author, researcher and trainer, Bassani now teaches intuitive thinking applied to creativity, decision making and self-knowledge for corporations. After developing the Perceptioning\u00aetechnique he become involved in intuitive thinking applied to innovation at the end of the 90s. Perceptioning\u00ae\u00a0utilizes feelings to create strong brand perceptions and [&hellip;]<\/p>\n","protected":false},"author":2,"featured_media":0,"parent":0,"menu_order":0,"comment_status":"closed","ping_status":"closed","template":"","meta":{"footnotes":""},"class_list":["post-2651","page","type-page","status-publish","hentry"],"yoast_head":"<!-- This site is optimized with the Yoast SEO plugin v27.2 - https:\/\/yoast.com\/product\/yoast-seo-wordpress\/ -->\n<title>About - Intuitive Thinking<\/title>\n<meta name=\"robots\" content=\"index, follow, max-snippet:-1, max-image-preview:large, max-video-preview:-1\" \/>\n<link rel=\"canonical\" href=\"https:\/\/www.intuitivethinking.com\/it\/about\/\" \/>\n<meta property=\"og:locale\" content=\"it_IT\" \/>\n<meta property=\"og:type\" content=\"article\" \/>\n<meta property=\"og:title\" content=\"About - Intuitive Thinking\" \/>\n<meta property=\"og:description\" content=\"Marco Bassani Building on two decade\u2019s experience in strategic marketing, author, researcher and trainer, Bassani now teaches intuitive thinking applied to creativity, decision making and self-knowledge for corporations. After developing the Perceptioning\u00aetechnique he become involved in intuitive thinking applied to innovation at the end of the 90s. 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